As a marketer, it’s essential that every decision I make for my marketing material is backed by data. And that is precisely the beauty of digital marketing. Everything is tracked, and I can see deep into the analytics allowing me to make improvements to my content. Well, when it comes to my blog what my analytics told me is that YOU are much more interested in my lifestyle posts rather than the posts that are specific to accounting and finance (and I don’t blame you, that stuff is borrrinnggg).
So…if you haven’t already noticed, a couple of weeks ago I gave my blog a new face lift. With a new sleek design, this was only phase one of my transition. I am so excited to announce that I’ve re-branded The Accountant’s Wife to incorporate more of the topics that I LOVE to write about: lifestyle, fashion, food, and home décor. Introducing (drum roll) Sweet and Saving: Sugar, Price, and Everything Nice!
It’s no secret that I have champagne taste. Unfortunately, my purse strings (and husband) can’t keep up with how fabulous I wish to be. Luckily, I’ve adopted my mother’s discount seeking ways to help me enjoy my champagne taste but on my beer budget, all without compromising on quality. The NEW and IMPROVED blog is here to provide money saving tips and tricks on all things pretty and sweet. I’ll be linking all my favorite finds so you can shop along side with me. Of course, I will still be blogging about finance and accounting in “Money Talk” and will aim to make it as practical as possible.
You may be wondering why the change in name? I originally decided on The Accountant’s Wife because I was going to be the voice for my hubby who provided me with all the financial insight. But the more invested I became in the blog, the more I came to recognize my own voice and that I too have opinions and advice to share. So the new blog name is just that…my voice. Sweet and Saving takes a fun play on Sweet and Savoury (because if you know me at all, I am a little sweet mixed with A LOT of spice, just ask my husband). And my new tag line perfectly describes the focus of my new blog content (sugar = food, price = savings, everything nice = fashion and décor).
I am SO excited about the new and improved blog and just want to thank all my loyal followers for reading and sharing my posts each week. I love you all!